Flagship project
WordPress SEO Lab Build
Build and configure a WordPress site with a documented, SEO-friendly structure and toolkit setup
- WordPress
- Google Search Console
SEO
SEO Industry-Ready Training Program in Ludhiana with Live Projects & Placement Support
SEO Industry-Ready Training Program course in AmritsarJob-oriented professional training built on live, client-style projects — small batches, daily hands-on practice and 100% placement assistance.
Flexible batchesBeginner to advancedHybrid
3 / 6 / 9 Months
Duration
Weekday/Weekend
Mode
12th Pass/Any Grad
Eligibility
10-12 Students
Batch Size
Admissions open
SEO Industry-Ready Training Program · Flexible batches
Batch timings
- Morning
- Evening
- Weekend
- Live online
About the programme
Course overview
Course overviewtechcadd's SEO Industry-Ready Training Program in Ludhiana is a project-based, professional-level programme for learners who want to work as SEO executives, SEO analysts or digital marketing specialists.
It opens with digital marketing and SEO fundamentals, website and CMS basics and keyword research, then moves into on-page SEO, technical SEO audits, content strategy, off-page SEO and link building, local and e-commerce/international SEO, analytics and reporting, Python automation, AI-assisted SEO, and algorithm-update risk analysis.
You finish with a professional portfolio of audits and campaign reports, a capstone project, CV preparation and interview coaching.
Search engine optimization is the practice of making a website earn visibility the way search engines actually reward it — through structure, content, authority and technical health, not shortcuts. At the professional level, the job changes from running a checklist to owning a campaign: auditing a site, planning the strategy, executing it, and defending the results to a client. That is the layer this programme trains you for. Retailers, service businesses, SaaS companies and healthcare providers across Punjab are all competing for search visibility, and each of them needs people who can diagnose a ranking problem and fix it before a competitor takes the traffic.
Techcadd's SEO Industry-Ready Training Program is built around the tools that appear in actual job descriptions — Google Search Console, Google Analytics (GA4), Screaming Frog, Ahrefs, SEMrush, Moz, Google Tag Manager, and Looker Studio — not academic substitutes. You work on real and sandbox websites from the first week and finish with a professional portfolio of audits, keyword strategies, a capstone project, and interview-ready documentation. The programme is available in 3, 6, and 9-month tracks, and each longer track includes everything from the shorter one without repeating a module. Batch sizes are capped at 10–12 students, and every deliverable is reviewed weekly by mentors who still run live SEO campaigns.
SEO FundamentalsWebsites & CMSKeyword ResearchOn-Page & Technical SEOContent StrategyOff-Page SEO & Link Building
- Duration
- Flexible batches
- Level
- Beginner to advanced
- Mode
- Hybrid
- Batches
- Morning, evening & weekend
Module by module
The curriculum, module by module
Module by module curriculumThe SEO Industry-Ready Training Program is a nested ladder — each longer track includes every module from the shorter tracks and adds more depth. No module is repeated; you continue building on the skills you have already learned.
- Module 01 of 06
Digital Marketing & SEO Fundamentals
Core SEO concepts — how search engines crawl, index and rank, the difference between SEO and paid search, and the categories of ranking factors.
Topics covered
- How search engines work
- SEO vs SEM
- types of SEO
Tools in this module
Search engine documentationSEO glossary and frameworksYou finish withA written summary of ranking factors and how search engines work Plan: 3-Month
- Module 02 of 06
Website & CMS Fundamentals
Website and CMS fundamentals — WordPress administration, basic HTML/CSS, and the site structure and URL design every SEO project assumes.
Topics covered
- WordPress administration
- basic HTML/CSS for SEO
- site structure and URL design
Tools in this module
WordPressHTMLCSSYou finish withA configured WordPress site with a documented SEO-friendly structure
- Module 03 of 06
Keyword Research Fundamentals
eyword research fundamentals — search intent, keyword mapping and competitor keyword analysis for a real target site.
Topics covered
- Skills you build: Search intent
- keyword mapping, competitor keyword analysis
Tools in this module
Google Keyword PlannerUbersuggestAnswerThePublicYou finish withA documented keyword research map for a target website
- Module 04 of 06
SEO Toolkit & Lab Setup
Setting up a professional SEO toolkit — Search Console, GA4 and Screaming Frog — connected to a sandbox website so every exercise runs against real data.
Topics covered
- Building and using a personal SEO toolkit and sandbox site
Tools in this module
Google Search ConsoleGoogle Analytics (GA4)Screaming FrogWordPress sandboxYou finish withA working Search Console, GA4 and Screaming Frog setup on a sandbox site
- Module 05 of 06
Git & GitHub for SEO Reporting
Git branching and GitHub workflows so SEO scripts, audits and reports are version-controlled like a professional project.
Topics covered
- Version control
- repo hygiene
- professional reporting workflow
Tools in this module
GitGitHubYou finish withA GitHub portfolio repository with your SEO scripts and reports
- Module 06 of 06
AI for SEO Weeks
Using AI assistants and prompt engineering to speed up keyword research, content briefs and metadata writing — a practical tool skill, not a theory module.
Topics covered
- Using AI to assist research
- briefs and meta content
Tools in this module
ChatGPTGeminiCopilotprompt engineeringYou finish withA documented workflow for using AI tools in SEO work Plan
What you build
Projects that answer the interview question for you
Portfolio projectsEach project is reviewed individually, and the review notes go into your portfolio documentation.
Keyword Research & Competitor Map
Run keyword research and competitor analysis against a real target site and document search intent and keyword mapping.
- Google Keyword Planner
- Ubersuggest
On-Page SEO Audit Report
Audit title tags, meta descriptions, headers and internal linking, and produce an on-page SEO report.
- Yoast SEO
- Rank Math
Technical SEO Audit Report
Crawl a site with Screaming Frog, identify indexation and speed issues, and produce a client-ready technical audit.
- Screaming Frog
- PageSpeed Insights
Content Strategy & Topic Cluster Plan
Run a content gap analysis and build a topic cluster strategy using Ahrefs and SEMrush.
- Ahrefs
- SEMrush
Link Building Campaign
Run a backlink analysis and outreach campaign, and document acquired and target links.
- Ahrefs
- Moz
E-commerce & International SEO Plan
Optimise product pages and plan a multi-region hreflang setup for an e-commerce site.
- Shopify
- WooCommerce
The working loop
Learn it. Build it. Make it yours.
Learn it. Build it. Make it yours.Every project moves through the same loop: understand the brief, build it with guidance, then explain the decisions behind your work. The certificate is the receipt — the portfolio is the point.
- 01
Industry-focused curriculum
You learn it the way it is used on real campaigns, with the workflow and standards an in-house or agency SEO team expects.
WordPress SEO Lab Build
- 02
Live projects, not slides
Every module runs against a real or sandbox website — audits, keyword maps and ranking data — not screenshots.
Keyword Research & Competitor Map
- 03
Mentor-reviewed deliverables
Each module ends with a documented artefact reviewed weekly by a mentor who still runs live SEO campaigns.
On-Page SEO Audit Report
- 04
Reporting and certification
Every exercise ends with a written report, and the programme closes with a practical assessment and certification.
Technical SEO Audit Report
The honest pitch
Your months should build more than a certificate.
Your months should build more than a certificate.A course is worth the time you give it only if you finish with work you can show and skills you can defend.
Project review week at the Amritsar campus
Mentors mark up work line by line
Hiring drive & mock interview day
Practitioners run the panel, not HR
Why choose SEO Industry-Ready Training Program
Why students choose techcadd
Why students choose techcadd"What makes this course at techcadd different from a typical alternative."
- 01
Mentors who still ship client work
"Not full-time lecturers — trainers who are still running live SEO campaigns."
- 02
Real websites, not simulations
"Every audit and campaign runs against a live or sandbox site, not a screenshot walkthrough."
- 03
Weekly mentor review
"Every deliverable is reviewed weekly, so mistakes get caught before they become habits."
Eligibility
Who can join the SEO Industry-Ready Training Program course
Who can join the SEO Industry-Ready Training Program courseThis course works for a specific starting point — here's who gets the most out of it.
- Educational backgroundNo specific degree or stream required — school leavers, graduates and career switchers all qualify.
- Prior experienceNone required. The programme opens at beginner level and builds from there across flexible batches.
- AgeNo upper age limit. What matters is being able to commit to the full course rather than dropping off midway.
- EquipmentA laptop or desktop with a stable internet connection for classroom or live-online batches.
- Time commitmentAble to attend regularly across flexible batches, in a morning, evening or weekend batch.
Where it leads
The roles this portfolio opens
Job titles vary by company, but the underlying expectations do not. Each destination below maps to work you will have already done during the programme.
Tools you will actually use
The working stack for SEO Industry-Ready Training Program
Tools and technologies coveredEvery tool below is installed, configured and used by you during the course — not demonstrated on a slide. You leave able to set up your own environment from scratch.
20tools covered
Content management system
- WordPress
Markup & styling
- HTML/CSS
Web analytics
- Google Search Console
Tag management
- Google Tag Manager
Reporting & dashboards
- Looker Studio
Site crawler
- Screaming Frog
Backlink & keyword research
- Ahrefs
SEO & competitive research
- SEMrush
SEO research & tracking
- Moz
Keyword research
- Ubersuggest
- Google Keyword Planner
Search intent research
- AnswerThePublic
On-page optimisation plugin
- Yoast SEO
- Rank Math
Site speed analysis
- PageSpeed Insights
Performance auditing
- Lighthouse
Structured data
- Schema.org
AI assistant
- ChatGPT
Certification
Get certified in SEO Industry-Ready Training Program
Get certified in SEO Industry-Ready Training ProgramIssued on completion against the modules you finished and the projects you submitted — plus an internship letter where the industrial training track applies. Shareable to LinkedIn, and verifiable by an employer who calls the Amritsar desk.
- Module-wise assessment, not attendance-based
- Project submissions logged against your certificate
- Internship letter on the industrial training track
- Verifiable directly with the campus office
Future scope
Where this takes you over the next five years
Where this takes you over the next five yearsThe skill does not stand still, and neither does what it's worth.
- AI is now part of the job"Teams expect research, content briefs and reporting to be AI-assisted."
- Search is fragmenting"Answers now come from AI overviews, video and marketplaces, not just blue links."
- Technical SEO matters more"Core Web Vitals and JavaScript rendering are now baseline requirements, not extras."
The objective is practical knowledge rather than memorised concepts.
Due diligence
How techcadd compares
How techcadd comparesWhat actually differs between this course at techcadd and a typical alternative.
| What you should ask | techcadd Amritsar | Other institutes |
|---|---|---|
| Live project work | Every course, from week one | often only at the end |
| Batch size | Capped at 10–12 students | Often 30+ per batch |
| Mentor review | Weekly, on every deliverable | Occasional, if at all |
Every comparison here is about substance, not marketing language.
Before you enrol
Questions we get asked at the admissions desk
Frequently asked questionsIf something here is not covered, the Amritsar desk will answer it directly — no call-back queue.
No. The programme opens at beginner level and assumes no background beyond comfort with a computer. Students who already have some exposure move through the early modules faster and spend the saved time on project work.
