Flagship project
Account Structure & Campaign Blueprint
Build and configure a structured Google Ads account with targeted ad groups, match types, and negative keywords.
- Google Ads
- Keyword Planner
Google Ads & Performance Marketing
Google Ads Hands-On Project Course in Amritsar with Live Account Practice & Placement Support
Google Ads Hands-On Project Course course in AmritsarJob-oriented practical training built on live ad campaigns — small batches, daily hands-on optimization and 100% placement assistance.
Flexible batchesBeginner to advancedHybrid
3 / 6 / 9 Months
Duration
Weekday / Weekend
Mode
12th Pass / Any Grad
Eligibility
10–12 Students
Batch Size
Admissions open
Google Ads Hands-On Project Course · Flexible batches
Batch timings
- Morning
- Evening
- Weekend
- Live online
About the programme
Course overview
Course overviewTechcadd's Google Ads Hands-On Project Course in Amritsar is a practical, campaign-led programme for learners who want to work as PPC specialists, media buyers, or performance marketers.
It opens with search engine advertising fundamentals, keyword strategy, and campaign structures, then moves into Search Ads, Display Ads, Shopping Ads, YouTube Ads, Performance Max campaigns, Conversion Tracking, Looker Studio reporting, and AI-driven bidding automation.
You finish with a professional portfolio of real campaign audits, landing page CRO reviews, live ad set structures, CV preparation, and interview coaching.
Performance marketing relies heavily on managing live Google Ads budgets, optimizing keyword match types, writing high-CTR ad copy, and driving measurable ROAS. At the professional level, the job shifts from setting up basic search campaigns to running full-funnel strategies — Search, Display, Performance Max, Shopping, YouTube ads, and conversion tracking. That is the practical skill layer this programme trains you for. Businesses, e-commerce brands, IT services, and agencies across Punjab are expanding online, and every one of them needs marketers who can manage ad spend effectively without wasting budget.
PPC & Auction FundamentalsSearch Ads & CopywritingKeyword Research & IntentConversion Tracking & GTM
- Duration
- Flexible batches
- Level
- Beginner to advanced
- Mode
- Hybrid
- Batches
- Morning, evening & weekend
Module by module
The curriculum, module by module
Module by module curriculumThe Google Ads Hands-On Project Course program is a nested ladder — each longer track includes every module from the shorter tracks and adds more depth. No module is repeated; you continue building on the campaign skills you have already learned.
- Module 01 of 18
PPC & Search Advertising Fundamentals
Core search engine marketing concepts — bidding systems, match types, ad positions, and compliance rules.
Topics covered
- Paid search principles
- Quality Score
- Quality Rank
- Ad Auction mechanics
Tools in this module
Google Ads OverviewAuction InsightsYou finish withA written summary of campaign strategies and search auction mechanics
- Module 02 of 18
Account Structure & Budget Management
Structuring search campaigns for lead generation and direct sales with clean account architecture
Topics covered
- Account setup
- MCC management
- campaign & ad group structuring, daily budget allocation
Tools in this module
Google Ads ManagerMCC DashboardYou finish withA configured Google Ads MCC account structure document
- Module 03 of 18
Keyword Research & Search Intent
Identifying commercial search intent and mapping keywords to targeted landing pages.
Topics covered
- Match types (Broad, Phrase, Exact)
- negative keywords
- intent categorization
- search volume forecasting
Tools in this module
Google Keyword PlannerSEMrush / Ahrefs keyword toolsYou finish withA documented keyword plan with match types and negative lists
- Module 04 of 18
Copywriting & Responsive Search Ads (RSA)
Writing high-converting responsive search ad variations and leveraging assets (sitelinks, callouts, structured snippets).
Topics covered
- High-CTR headline writing
- ad assets/extensions
- call-to-action optimization
Tools in this module
Google Ads EditorCopywriting frameworksYou finish withA complete set of RSAs and ad assets for a target business
- Module 05 of 18
Landing Page Experience & Conversion Rate Optimization (CRO)
Ensuring ad relevance and optimizing landing pages to raise Quality Score and boost conversion rates.
Topics covered
- Landing page alignment
- CTA placement
- speed and mobile UX optimization
Tools in this module
Google PageSpeed InsightsUnbounce / WordPressYou finish withA landing page CRO audit and alignment report
- Module 06 of 18
AI in PPC & Automated Bidding
Leveraging AI for headline ideas, ad variations, and choosing automated bidding strategies based on campaign objectives.
Topics covered
- Smart Bidding strategies (Target CPA
- Target ROAS, Maximize Conversions)
- AI ad copy generation
Tools in this module
ChatGPTGeminiGoogle AI Bidding ModelsYou finish withAn AI-assisted PPC workflow and bidding strategy selection sheet
- Module 07 of 18
Display & Remarketing Campaigns
Creating visual banner campaigns and setting up audience lists to re-engage website visitors.
Topics covered
- Visual ad creation
- audience targeting
- affinity & in-market segments
- dynamic remarketing
Tools in this module
Google Display NetworkCanva / FigmaYou finish withDisplay & Remarketing campaign launch blueprint
- Module 08 of 18
E-commerce Shopping Ads & Google Merchant Center
Product feed attributes, resolving feed disapprovals, and running Standard Shopping campaigns.
Topics covered
- Merchant Center account verification
- product feed setup
- feed optimization
- Shopping campaign structure
Tools in this module
Google Merchant CenterShopify / WooCommerce Feed pluginsYou finish withAn optimized Merchant Center feed and Shopping strategy draft
- Module 09 of 18
Performance Max (PMax) Campaigns
Deploying cross-channel automated campaigns across Search, Display, YouTube, Gmail, and Maps.
Topics covered
- Asset group creation
- audience signals
- product feed integration
- PMax optimization
Tools in this module
Google Performance Max EngineAsset LibraryYou finish withA Performance Max asset group and audience signal documentation
- Module 10 of 18
Video & YouTube Ads
Building video campaigns to generate leads and brand lift on YouTube.
Topics covered
- In-stream ads
- video action campaigns
- bumper ads
- audience targeting for video
Tools in this module
YouTube StudioGoogle Ads Video CampaignsYou finish withA YouTube Video Action Campaign launch strategy
- Module 11 of 18
App Promotion & Local Search Ads
Driving foot traffic for local businesses in Amritsar and scaling app installs.
Topics covered
- Google Business Profile integration
- local store visits ads
- Universal App Campaigns (UAC)
Tools in this module
Google Business ProfileApp Store ConsoleYou finish withA Local Search & GBP Ad campaign blueprint
- Module 12 of 18
Looker Studio Reporting & Data Visualization
Designing automated, easy-to-read performance marketing reports for management and clients.
Topics covered
- Live dashboard creation
- KPI mapping (CPA
- ROAS
- CTR
- Conversions
- client reporting
Tools in this module
Looker StudioGoogle Ads & GA4 ConnectorsYou finish withAn automated Looker Studio dashboard connected to sample campaign data
- Module 13 of 18
Placement & Freelance Preparation
Packaging your project work into a portfolio and preparing for media buyer agency interviews.
Topics covered
- Resume building
- LinkedIn profile
- client proposal creation
- freelancing onboarding
Tools in this module
Resume templatesLinkedInUpwork / FiverrProposal toolsYou finish withAn interview-ready resume, portfolio, and freelance proposal template
- Module 14 of 18
Competitor Intelligence & Ad Research
Researching competitor ad spend, ad copy strategies, and landing page positioning
Topics covered
- Ad transparency center analysis
- competitor keyword spying
- auction share mapping
Tools in this module
Google Ads Transparency CenterSEMrushSpyFuYou finish withA competitive PPC intelligence report for a target niche
- Module 15 of 18
Capstone Phase I — Market Research & Scoping
Scoping a enterprise-level campaign architecture with milestone plans
Topics covered
- Business objective mapping
- target persona creation
- spend allocation
Tools in this module
Market Research TemplatesGoogle TrendsYou finish withAn approved enterprise media plan
- Module 16 of 18
Capstone Phase I — Tagging & Tracking Architecture
Setting up advanced server-side conversion tracking to combat tracking loss
Topics covered
- Server-side tracking
- GTM server containers
- First-party data strategy
Tools in this module
GTM Server-sideStape.ioGA4You finish withA verified server-side tracking architecture setup
- Module 17 of 18
Capstone Phase II — Campaign Launch & Automation
Writing automated scripts to pause low-performing ads and manage budgets
Topics covered
- Google Ads Scripts
- automated rules
- budget alerts
Tools in this module
Google Ads ScriptsJavaScript snippetsYou finish withA repository of Google Ads automation scripts
- Module 18 of 18
Capstone Phase II — Executive Reporting
Translating campaign metrics into revenue, gross margins, and profit metrics
Topics covered
- C-suite reporting
- ROAS vs. POAS (Profit on Ad Spend) calculations
Tools in this module
Looker StudioGoogle Sheets automationYou finish withAn executive profit-and-loss performance report
What you build
Projects that answer the interview question for you
Portfolio projectsEach project is reviewed individually, and the review notes go into your portfolio documentation.
High-CTR Responsive Search Ad Suite
Draft a set of responsive search ad variations with ad assets (sitelinks, callouts) for a business in Amritsar.
- Google Ads Copywriting
- RSAs
GTM Conversion Tracking Installation
Configure custom lead conversion tags and triggers using Google Tag Manager and verify with Tag Assistant.
- GTM
- Conversion Tracking
GA4 Audiences & Google Ads Linkage
Link GA4 with Google Ads, create custom remarketing audiences, and map conversion events.
- GA4
- Google Ads
Display & Remarketing Visual Strategy
Design responsive display ad graphics and target in-market and custom intent audiences.
- GDN
- Remarketing
- Canva
Google Merchant Center Product Feed Build
Build, format, and audit an e-commerce product feed for Google Merchant Center approval.
- Merchant Center
- Shopping Ads
Performance Max (PMax) Asset Group
Assemble creative assets, video URLs, headlines, and audience signals for a Performance Max campaign.
- Performance Max
- Smart Bidding
YouTube Video Action Campaign Setup
Structure a YouTube ad campaign targeting specific channel placements and custom intent search terms.
- YouTube Ads
- Video Marketing
Automated Looker Studio Performance Dashboard
Connect live Google Ads data to Looker Studio and construct an interactive client performance dashboard.
- Looker Studio
- Client Reporting
The working loop
Learn it. Build it. Make it yours.
Learn it. Build it. Make it yours.Every project moves through the same loop: understand the brief, build it with guidance, then explain the decisions behind your work. The certificate is the receipt — the portfolio is the point.
- 01
Agency-focused curriculum
You learn PPC management the way agencies and performance marketing teams run it on live client accounts.
Account Structure & Campaign Blueprint
- 02
Live ad setups, not slides
Every module runs with live campaign setups against real business scenarios, keyword metrics, and tracking tags — not screenshots.
High-CTR Responsive Search Ad Suite
- 03
Mentor-reviewed deliverables
Each module ends with a documented artefact (campaign strategy, audit, or report) reviewed weekly by active practitioners.
GTM Conversion Tracking Installation
- 04
Reporting and certification
Every exercise ends with an audit or performance report, closing with practical assessments and certification.
GA4 Audiences & Google Ads Linkage
The honest pitch
Your months should build more than a certificate.
Your months should build more than a certificate.A course is worth the time you give it only if you finish with campaigns you can demonstrate and ROAS metrics you can defend.
Project review week at the Amritsar campus
Mentors mark up work line by line
Hiring drive & mock interview day
Practitioners run the panel, not HR
Why choose Google Ads Hands-On Project Course
Why students choose techcadd
Why students choose techcaddWhat makes this Google Ads course at Techcadd Amritsar different from typical marketing training options.
- 01
Mentors who manage live ad spend
Not full-time theorists — active PPC strategists and media buyers who build, optimize, and report on real client ad accounts daily.
- 02
Live account practice over slides
You set up campaign structures, negative keyword lists, GTM tags, and bidding rules inside real Google Ads dashboards — not mock screenshots.
- 03
100% Agency-oriented portfolio & placement support
You leave with 12 client-ready audit reports, Looker Studio dashboards, and campaign blueprints that give hiring managers proof of work.
Eligibility
Who can join the Google Ads Hands-On Project Course course
Who can join the Google Ads Hands-On Project Course courseThis course works for a specific starting point — here's who gets the most out of it.
- Educational backgroundNo specific degree or stream required — school leavers, graduates and career switchers all qualify.
- Prior experienceNone required. The programme opens at beginner level and builds from there across flexible batches.
- AgeNo upper age limit. What matters is being able to commit to the full course rather than dropping off midway.
- EquipmentA laptop or desktop with a stable internet connection for classroom or live-online batches.
- Time commitmentAble to attend regularly across flexible batches, in a morning, evening or weekend batch.
Where it leads
The roles this portfolio opens
Job titles vary by company, but the underlying expectations do not. Each destination below maps to work you will have already done during the programme.
Tools you will actually use
The working stack for Google Ads Hands-On Project Course
Tools and technologies coveredEvery tool below is installed, configured and used by you during the course — not demonstrated on a slide. You leave able to set up your own environment from scratch.
19tools covered
Web Analytics
- Google Ads Manager
Tag Management
- Google Tag Manager
Keyword Research
- Google Keyword Planner
Product Feed Platform
- Google Merchant Center
Data Visualization
- Looker Studio
Local Search
- Google Business Profile
Campaign Management Software
- Google Ads Editor
AI Content Assistant
- ChatGPT
- Gemini
Banner Design
- Canva
Ad Creative Design
- Figma
Competitor Research
- SEMrush
PPC Competitor Research
- SpyFu
Certification
Get certified in Google Ads Hands-On Project Course
Get certified in Google Ads Hands-On Project CourseIssued on completion against the modules you finished and the projects you submitted — plus an internship letter where the industrial training track applies. Shareable to LinkedIn, and verifiable by an employer who calls the Amritsar desk.
- Module-wise assessment, not attendance-based
- Project submissions logged against your certificate
- Internship letter on the industrial training track
- Verifiable directly with the campus office
Future scope
Where performance marketing & PPC expertise takes you over the next five years
Where performance marketing & PPC expertise takes you over the next five yearsThe demand for measurable ROI is higher than ever, making skilled Google Ads media buyers indispensable to brands and agencies alike.
- AI & Automated Bidding MasteryModern media buyers are expected to harness Smart Bidding and AI tools (ChatGPT, Gemini) alongside data-driven attribution models.
The objective is practical campaign mastery rather than memorised theory.
Due diligence
How techcadd compares
How techcadd comparesWhat actually differs between this Google Ads course at Techcadd Amritsar and generic digital marketing training.
| What you should ask | techcadd Amritsar | Generic Institutes |
|---|---|---|
| Live campaign work | Live campaign setup, GTM tag firing, and GA4 tracking from week 2 | Theoretical slides and outdated pre-recorded video lectures |
| Mentor feedback | Weekly 1-on-1 account audits by active PPC practitioners | Automated quizzes or basic grading by academic lecturers |
| Portfolio deliverables | 12 documented campaign strategies, Looker Studio dashboards, and client pitch decks | Standard PDF completion certificate with no verifiable portfolio |
| Batch size | Capped at 10–12 students for personal guidance and live troubleshooting | Large crowds of 30–50+ students with limited doubt clearing |
Every comparison here is about practical substance and agency readiness, not marketing claims.
Before you enrol
Questions we get asked at the admissions desk
Frequently asked questionsIf something here is not covered, the Amritsar desk will answer it directly — no call-back queue.
No. The programme opens at beginner level and assumes no background beyond comfort with a computer. Students who already have some exposure move through the early modules faster and spend the saved time on project work.
