Flagship project
Google Ads Campaign with Live Budget
Build and optimize a live Google Ads campaign with real ad spend, tracking CTR, CPC, and conversions using Google Analytics 4.
- Google Ads
- PPC
- Analytics
- Conversion Tracking
Digital Marketing Performance Marketing CoursePerformance Ready
Digital Marketing Performance Marketing Course – Master Paid Ads, Conversion Optimization, and Funnel Strategy to Build Campaigns That Deliver Measurable ROI
Digital Marketing Performance Marketing Course course in AmritsarIntensive, hands-on performance marketing training focused on real ad budgets, live campaigns, and placement assistance to make you a job-ready performance marketer.
12 / 16 WeeksBeginner to advancedClassroom & live online
12 / 16 Weeks
Duration
Weekday/Weekend
Mode
12th Pass/Any Grad
Eligibility
8-10 Students
Batch Size
Admissions open
Digital Marketing Performance Marketing Course · 12 / 16 Weeks
Batch timings
- Morning
- Evening
- Weekend
- Live online
About the programme
Course overview
Course overviewtechcadd's Digital Marketing Performance Marketing Course is a practical, campaign-driven program for beginners and professionals who want to master paid media, conversion optimization, and data-driven marketing. It focuses on what drives real business results: Google Ads, Meta Ads, audience targeting, retargeting, funnel building, and analytics that connect spend to revenue.
You start with the fundamentals of search advertising and social media ads, then move into advanced bidding strategies, audience segmentation, email automation, and conversion rate optimization. Every module is built around real ad budgets and live campaigns, not simulations.
You finish with a portfolio of 4-5 live performance campaigns, a production-grade capstone, and the interview-readiness to land your first performance marketing role or advance your current career.
Every rupee spent on advertising should work harder than the last. That's the promise of performance marketing—and the reason companies are shifting budgets away from vanity metrics toward measurable outcomes. Brands don't just want impressions anymore; they want conversions, qualified leads, and revenue they can trace back to a specific campaign. The problem? Most marketers know how to set up an ad but struggle to optimize for profit. They can boost a post but can't build a full-funnel system that turns cold traffic into paying customers. That's where performance marketing professionals come in—people who treat marketing like an investment, not an expense.
techcadd's Digital Marketing Performance Marketing Course is built for this reality. It's a deep, practical program focused on the skills that drive paid growth: Google Ads, Meta Ads, conversion rate optimization, audience targeting, retargeting, and analytics that actually inform decisions. You won't just learn what the platforms do—you'll learn how to build campaigns that pay for themselves. Delivered in a focused 12-16 week format with small batches of 8-10 students and daily mentor-led labs, this course is designed for people who want to master performance marketing and become the marketer every growing business needs.
Placement assistanceLive marketing labsInternship certificate
- Duration
- 12 / 16 Weeks
- Level
- Beginner to advanced
- Mode
- Classroom & live online
- Batches
- Morning, evening & weekend
Module by module
The curriculum, module by module
Module by module curriculumThe Digital Marketing Performance Marketing Course is a nested program. The 16-week Mastery track includes every module from the 12-week Foundation track and adds more depth. No module is repeated; you continue building on the skills you have already learned.
- Module 01 of 04
Paid Search & Social Advertising Foundations
The foundational knowledge every performance marketer needs — how to research audiences, build ad campaigns, and optimize for clicks and conversions.
Topics covered
- Google Ads
- Search Campaigns
- Meta Ads
- Audience Targeting
- Ad Copywriting
- Keyword Research
- Campaign Structuring
Tools in this module
Google AdsMeta Ads ManagerGoogle Analytics 4SEMrushCanvaMeta Business SuiteYou finish withA live Google Ads campaign and a Meta Ads campaign with documented performance metrics for a real business
- Module 02 of 04
Performance Analytics & Campaign Optimization Capstone
Building data-driven optimization systems and performance dashboards that drive business decisions, plus career readiness for performance marketing roles.
Topics covered
- Conversion Tracking
- Google Analytics 4
- UTM Tracking
- Campaign Optimization
- Bid Strategy
- Performance Reporting
- Portfolio Development
- Resume Preparation
- Interview Readiness
Tools in this module
Google AdsGoogle Analytics 4Google Tag ManagerLooker StudioGitHubPortfolioResumeYou finish withA complete capstone campaign with a live ad account, performance dashboard, and an interview-ready portfolio
- Module 03 of 04
Advanced Paid Advertising & Conversion Rate Optimization
Core performance marketing engineering — building full-funnel campaigns that capture, nurture, and convert leads into paying customers.
Topics covered
- Retargeting
- Lookalike Audiences
- Funnel Building
- Email Marketing
- Marketing Automation
- Lead Nurturing
- Conversion Rate Optimization
- Landing Page Optimization
Tools in this module
Meta Ads ManagerMailchimpHubSpotZapierUnbounceGoogle OptimizeYou finish withA deployed multi-channel campaign with email automation flows and a landing page optimization report
- Module 04 of 04
Advanced Analytics, AI Marketing & Career Readiness
Advanced analytics and AI-driven marketing techniques plus comprehensive career readiness for performance marketing roles.
Topics covered
- Advanced Analytics
- Attribution Modeling
- AI Tools for Marketing
- ChatGPT for Copywriting
- Marketing Budgeting
- Client Reporting
- Portfolio Development
- Resume
- LinkedIn Profile
- Interview Readiness
- Digital Marketing Certification Exam Preparation
Tools in this module
Google Analytics 4Looker StudioChatGPTJasperGitHubPortfolioResumeMock interviewsYou finish withA fully optimized marketing funnel with AI-powered content assets and an interview-ready performance marketing portfolio and resume
What you build
Projects that answer the interview question for you
Portfolio projectsEach project is reviewed individually, and the review notes go into your portfolio documentation.
Meta Ads Retargeting Campaign
Design and deploy a Meta Ads retargeting campaign with lookalike audiences, custom audiences, and performance optimization.
- Meta Ads
- Retargeting
- Audience Targeting
- Social Advertising
Full-Funnel Marketing Automation
Build an end-to-end marketing funnel that captures leads, nurtures them via email automation, and converts them using HubSpot and Mailchimp.
- Marketing Automation
- Email Marketing
- Funnel Building
- HubSpot
Conversion Rate Optimization Capstone
Complete an end-to-end CRO project with landing page optimization, A/B testing, performance analysis, dashboard creation, and a business presentation.
- CRO
- A/B Testing
- Analytics
- Portfolio
- Conversion Optimization
The working loop
Learn it. Build it. Make it yours.
Learn it. Build it. Make it yours.Every project moves through the same loop: understand the brief, build it with guidance, then explain the decisions behind your work. The certificate is the receipt — the portfolio is the point.
- 01
Hyper-focused curriculum
You learn the most in-demand performance marketing tools and techniques, focusing on the skills that drive measurable results.
Google Ads Campaign with Live Budget
- 02
Real budgets and live campaigns
Every lab runs on a real ad budget with real audience targeting and measurable outcomes, not a simulated demo.
Meta Ads Retargeting Campaign
- 03
Mentor-reviewed deliverables
Each campaign ends with a live ad account or published performance asset reviewed by a mentor who works daily on live marketing campaigns.
Full-Funnel Marketing Automation
- 04
Real-world business briefs from the start
Every campaign is built on a real-world business brief and measured through CTR, CPC, ROAS, and conversion rate.
Conversion Rate Optimization Capstone
The honest pitch
Your weeks should build a performance marketing portfolio, not just a certificate.
Your weeks should build a performance marketing portfolio, not just a certificate.A performance marketing course is worth the time only if you finish with real campaign results you can show and ROI-focused strategies you can defend in an interview.
Project completion certificate
Issued for the project you build and defend
Course completion certificate
Carries a certificate ID and a scan-to-verify code
Why choose Digital Marketing Performance Marketing Course
Why students choose techcadd
Why students choose techcaddWhat makes this course at techcadd different is its intense focus on building a real performance marketing portfolio, ensuring you finish with demonstrable skills rather than just disconnected certificates.
- 01
Mentors who still run live marketing campaigns
Not full-time lecturers — trainers who are still doing the job they teach.
- 02
One campaign, extended through every module
You start the campaign in Module 01, extend it through every module, and complete the capstone by Module 02 or 04.
- 03
Small batch sizes
8–10 students per batch ensures every student gets personalised feedback on every deliverable.
- 04
Nested, no-repeat curriculum
The longer program includes everything from the shorter track and adds more depth — you never repeat a module.
- 05
Documented internship experience
Every student receives a documented internship certificate alongside their course certificate.
- 06
Placement support
Resume and LinkedIn preparation, interview coaching, and active placement assistance for graduates.
Eligibility
Who can join the Digital Marketing Performance Marketing Course course
Who can join the Digital Marketing Performance Marketing Course courseThis course is designed for individuals who need practical, performance-focused skills to meet their career goals.
- Educational backgroundNo specific degree or stream required — school leavers, graduates and career switchers all qualify.
- Prior experienceNone required. The programme opens at beginner level and builds from there across 12 / 16 weeks.
- AgeNo upper age limit. What matters is being able to commit to the full course rather than dropping off midway.
- EquipmentA laptop or desktop with a stable internet connection for classroom or live-online batches.
- Time commitmentAble to attend regularly across 12 / 16 weeks, in a morning, evening or weekend batch.
Where it leads
The roles this portfolio opens
Job titles vary by company, but the underlying expectations do not. Each destination below maps to work you will have already done during the programme.
Tools you will actually use
The working stack for Digital Marketing Performance Marketing Course
Tools and technologies coveredEvery tool below is installed, configured and used by you during the course — not demonstrated on a slide. You leave able to set up your own environment from scratch.
19tools covered
Paid advertising
- Google Ads
Social advertising
- Meta Ads Manager
Web analytics
- Google Analytics 4
SEO & competitor research
- SEMrush
Email marketing
- Mailchimp
Marketing automation
- HubSpot
Design & creative
- Canva
AI content creation
- ChatGPT
Data visualization
- Looker Studio
Certification
Get certified in Digital Marketing Performance Marketing Course
Get certified in Digital Marketing Performance Marketing CourseIssued on completion against the modules you finished and the projects you submitted — plus an internship letter where the industrial training track applies. Shareable to LinkedIn, and verifiable by an employer who calls the Amritsar desk.
- Module-wise assessment, not attendance-based
- Project submissions logged against your certificate
- Internship letter on the industrial training track
- Verifiable directly with the campus office
Future scope
Where this takes you over the next five years
Where this takes you over the next five yearsThe skill does not stand still, and neither does what it is worth.
- Performance marketing is the new baselineEmployers increasingly expect marketers to understand paid ads, analytics, conversion optimization, and ROI-focused campaign strategy.
- AI and automation are the new layersTeams expect performance marketers to integrate AI tools, automation workflows, and predictive analytics, not just run static campaigns.
The objective is practical, job-ready knowledge rather than memorised concepts.
Due diligence
How techcadd compares
How techcadd comparesWhat actually differs between this course at techcadd and a typical alternative.
| What you should ask | techcadd Amritsar | Other institutes |
|---|---|---|
| Live campaign work | Every module, from week one | Varies, often only at the end |
| Learning format | One campaign extended through every module | Topics demonstrated separately, rarely combined |
| Tools used | Google Ads, Meta Ads, GA4, SEMrush, HubSpot | Usually limited to basic social media posting |
| Batch size | 8–10 students per batch | Often 25–40 students per batch |
| Marketing Automation | Live integration, real email flows | Rarely covered |
| Advanced topics | Advanced Paid Ads, AI Marketing, CRO | Often only theory |
| Automation & Scripts | Automated funnels, AI content workflows | Rarely covered |
| Portfolio | 4-5 documented campaign deliverables | Often just assignments, not portfolio-ready work |
| Certificate | Completion certificate + documented internship | Only a completion certificate |
| Placement support | Resume, LinkedIn, interview coaching, active placement | Generic referrals, no dedicated coaching |
Every comparison here is about substance, not marketing language.
Before you enrol
Questions we get asked at the admissions desk
Frequently asked questionsIf something here is not covered, the Amritsar desk will answer it directly — no call-back queue.
No. The programme opens at beginner level and assumes no background beyond comfort with a computer. Students who already have some exposure move through the early modules faster and spend the saved time on project work.
