Flagship project
Multi-Campaign Search Infrastructure
Build a structured Search campaign with keyword strategy, RSA ads, and extensions.
- Search
- Keywords
- Ad Copy
Digital MarketingHigh-Growth Skill
Complete Google Ads Masterclass in Amritsar – Zero to Job Ready with Real Ad Campaigns & Placement Support
Complete Google Ads Masterclass course in AmritsarJob-oriented Google Ads training built on real campaign scenarios — small batches, daily hands-on labs and 100% placement assistance.
3 / 6 MonthsBeginner to advancedHybrid
3 / 6 Months
Duration
Weekday/Weekend
Mode
12th Pass/Any Grad
Eligibility
10-12 Students
Batch Size
Admissions open
Complete Google Ads Masterclass · 3 / 6 Months
Batch timings
- Morning
- Evening
- Weekend
- Live online
About the programme
Course overview
Course overviewtechcadd's Complete Google Ads Masterclass in Amritsar is a practical, campaign-first introduction to paid advertising for beginners and career switchers.
It opens with digital advertising fundamentals, Google Ads account structure, and keyword research, then moves into Search campaigns, Quality Score, ad copywriting, bidding strategies, Performance Max, Shopping ads, YouTube advertising, remarketing, and conversion tracking on real campaigns.
You finish with a documented ads portfolio, a capstone campaign, CV preparation and interview coaching.
Every business in Amritsar — from retail stores near Hall Bazaar to IT companies on Airport Road, from local service providers to D2C brands shipping across India — is fighting for the same thing: attention. And attention, today, is bought. Google Ads remains the single most intent-rich advertising platform in the world, putting your business in front of people the moment they search for what you sell. But the platform has changed. Smart Bidding, Performance Max, AI-driven creatives, and privacy-first tracking have rewritten the rules, and the old "set it and forget it" approach no longer works. Businesses that once burned budgets on broad keywords now need marketers who can structure account architecture, write ad copy that converts, and read auction insights like a strategist.
techcadd's Complete Google Ads Masterclass in Amritsar is built on the campaigns you actually see in job listings and client briefs — Search, Display, Shopping, Video, Demand Gen, Performance Max, Remarketing, and Conversion API tracking — not abstract theory. You run live campaigns with real budgets from the very first module and finish with a documented ads portfolio, not just a certificate. The programme runs in a 3-month foundation track, with an optional 6-month extended track for deeper mastery. Batches are capped at 10–12 students, and every campaign you build is reviewed weekly by mentors who still manage live ad accounts.
Placement assistanceLive ad labsInternship certificate
- Duration
- 3 / 6 Months
- Level
- Beginner to advanced
- Mode
- Hybrid
- Batches
- Morning, evening & weekend
Module by module
The curriculum, module by module
Module by module curriculumThe Complete Google Ads Masterclass is a nested ladder — the longer track includes every module from the shorter track and adds more depth. No module is repeated; you continue building on the skills you have already learned.
- Module 01 of 10
Digital Advertising Fundamentals & Google Ads Account Structure
The foundational advertising knowledge every Google Ads specialist assumes you already know — how Google Ads is organized and how to navigate it.
Topics covered
- Digital advertising concepts
- Google Ads interface
- account hierarchy
- campaign structure
- ad groups
- keyword match types
- search intent
- budgeting basics
- billing setup
Tools in this module
Google AdsGoogle Keyword PlannerGoogle TrendsGoogle Analytics 4You finish withA documented account structure blueprint with keyword and campaign setup exercises
- Module 02 of 10
Search Campaigns, Keyword Research & Ad Copywriting
Core search advertising — building and optimizing search campaigns that convert.
Topics covered
- Search campaign creation
- keyword research
- negative keywords
- match types
- Quality Score
- RSA ad copy
- ad extensions
- landing page alignment
- A/B testing
Tools in this module
Google AdsKeyword PlannerGoogle Search ConsoleMicrosoft ClarityYou finish withA live Search campaign with keyword strategy, RSA ads, and extensions
- Module 03 of 10
Bidding Strategies, Budgets & Conversion Tracking
Bidding and measurement — controlling spend and tracking what actually converts.
Topics covered
- Manual CPC
- Maximize Clicks
- Maximize Conversions
- Target CPA
- Target ROAS
- Smart Bidding
- bid adjustments
- budget pacing
- conversion tracking
- Google Tag
- GA4 events
Tools in this module
Google AdsGoogle Tag ManagerGoogle Analytics 4Google Tag AssistantYou finish withA conversion-tracked campaign with Smart Bidding and GA4 integration
- Module 04 of 10
Display, Video & YouTube Advertising
Awareness and video — running Display and YouTube campaigns that build reach.
Topics covered
- Display campaigns
- audience targeting
- YouTube ads
- Video campaign formats
- in-stream ads
- in-feed ads
- Shorts ads
- creative best practices
- brand awareness
Tools in this module
Google AdsYouTube StudioGoogle Display NetworkCanvaYou finish withA live YouTube campaign with audience targeting and creative assets
- Module 05 of 10
Shopping, Performance Max & E-commerce Advertising
E-commerce and automation — running Shopping and Performance Max campaigns for online stores.
Topics covered
- Google Merchant Center
- product feeds
- Shopping campaigns
- Performance Max campaigns
- asset groups
- audience signals
- feed optimization
- ROAS optimization
Tools in this module
Google Merchant CenterGoogle AdsPerformance MaxGoogle Analytics 4You finish withA fully functional Performance Max campaign with product feed and asset groups
- Module 06 of 10
Remarketing, Audience Targeting & Demand Gen
Retargeting and audience strategy — re-engaging users and building full-funnel campaigns.
Topics covered
- Remarketing lists
- RLSA
- Customer Match
- similar audiences
- Demand Gen campaigns
- in-market audiences
- affinity audiences
- funnel-based targeting
Tools in this module
Google AdsGoogle Analytics 4Demand GenYouTubeYou finish withA remarketing campaign with audience segmentation and funnel mapping
- Module 07 of 10
Advanced Automation, Scripts & Google Ads API
Automation and reporting — scaling campaigns with scripts and dashboards.
Topics covered
- Google Ads scripts
- automated rules
- Smart Bidding exploration
- portfolio bid strategies
- Google Ads API basics
- reporting automation
- Looker Studio dashboards
Tools in this module
Google AdsGoogle Ads ScriptsLooker StudioGoogle Ads APIYou finish withAn automated reporting dashboard with scripts and portfolio bidding
- Module 08 of 10
Advanced Measurement, Attribution & Conversion API
Advanced measurement — tracking conversions accurately in a privacy-first world.
Topics covered
- Attribution models
- data-driven attribution
- Conversion API
- enhanced conversions
- offline conversion tracking
- GTM server-side tagging
- privacy-first tracking
Tools in this module
Google Tag ManagerGoogle Analytics 4Conversion APIGoogle AdsYou finish withA server-side tracking setup with Conversion API and attribution reporting
- Module 09 of 10
Landing Page Optimization & CRO for Google Ads
Conversion optimization — turning clicks into leads and sales.
Topics covered
- Landing page optimization
- conversion rate optimization
- heatmaps
- A/B testing
- message match
- form optimization
- page speed
- UX for ads
Tools in this module
Google Optimize alternativesMicrosoft ClarityHotjarGoogle PageSpeed InsightsUnbounceYou finish withAn optimized landing page with A/B test results and CRO documentation
- Module 10 of 10
Capstone Campaign, Career & Interview Readiness
A capstone campaign combining Search, Performance Max, YouTube, remarketing, and conversion tracking, plus career readiness for performance marketing roles.
Topics covered
- Full campaign lifecycle
- media planning
- portfolio development
- resume
- LinkedIn profile
- interview readiness
- Google Ads certification exam preparation
Tools in this module
GitHubPortfolioResumeLinkedInGoogle Ads certification practice examsYou finish withA complete capstone campaign with documentation, and an interview-ready Google Ads portfolio and resume
What you build
Projects that answer the interview question for you
Portfolio projectsEach project is reviewed individually, and the review notes go into your portfolio documentation.
E-commerce Performance Max Campaign
Deploy a Performance Max campaign with Merchant Center feed and asset groups.
- Performance Max
- Shopping
- E-commerce
YouTube & Remarketing Funnel
Build a YouTube campaign and remarketing funnel with audience segmentation.
- YouTube
- Remarketing
- Video
Expert Capstone Campaign
Complete an end-to-end Google Ads campaign with automated reporting, monitoring, and conversion tracking.
- Multi-Domain
- Portfolio
- Deployment
The working loop
Learn it. Build it. Make it yours.
Learn it. Build it. Make it yours.Every project moves through the same loop: understand the brief, build it with guidance, then explain the decisions behind your work. The certificate is the receipt — the portfolio is the point.
- 01
Industry-focused curriculum
You learn it the way professional performance marketing teams use it, with the workflow and standards a Google Ads specialist expects.
Multi-Campaign Search Infrastructure
- 02
Live ad campaigns
Every module runs on real campaigns with real budgets and real results, not a slide or a screenshot.
E-commerce Performance Max Campaign
- 03
Mentor-reviewed deliverables
Each module ends with a working campaign build reviewed weekly by a mentor who still manages live ad accounts.
YouTube & Remarketing Funnel
- 04
Real projects and scenarios from the start
Every campaign is built on real-world advertising briefs and measured through ROAS and CPA, the way media buying teams work.
Expert Capstone Campaign
The honest pitch
Your months should build more than a certificate.
Your months should build more than a certificate.A course is worth the time you give it only if you finish with live campaigns you can show and ad accounts you can defend.
Project completion certificate
Issued for the project you build and defend
Course completion certificate
Carries a certificate ID and a scan-to-verify code
Why choose Complete Google Ads Masterclass
Why students choose techcadd
Why students choose techcaddWhat makes this course at techcadd different from a typical alternative is that every module is built on a real Google Ads campaign and documented to professional standards, so you finish with an end-to-end ads portfolio rather than disconnected certificates.
- 01
Mentors who still manage live ad accounts
Not full-time lecturers — trainers who are still doing the job they teach.
- 02
One campaign, extended through every module
You start the campaign in Module 01, extend it through every module, and complete the capstone by Module 10.
- 03
Small batch sizes
10–12 students per batch ensures every student gets personalised feedback on every deliverable.
- 04
Nested, no-repeat curriculum
Longer programs include everything from shorter tracks and add more depth — you never repeat a module.
- 05
Documented internship experience
Every student receives a documented internship certificate alongside their course certificate.
- 06
Placement support
Resume and LinkedIn preparation, interview coaching, and active placement assistance for graduates.
Eligibility
Who can join the Complete Google Ads Masterclass course
Who can join the Complete Google Ads Masterclass courseThis course works for a specific starting point — here's who gets the most out of it.
- Educational backgroundNo specific degree or stream required — school leavers, graduates and career switchers all qualify.
- Prior experienceNone required. The programme opens at beginner level and builds from there across 3 / 6 months.
- AgeNo upper age limit. What matters is being able to commit to the full course rather than dropping off midway.
- EquipmentA laptop or desktop with a stable internet connection for classroom or live-online batches.
- Time commitmentAble to attend regularly across 3 / 6 months, in a morning, evening or weekend batch.
Where it leads
The roles this portfolio opens
Job titles vary by company, but the underlying expectations do not. Each destination below maps to work you will have already done during the programme.
Tools you will actually use
The working stack for Complete Google Ads Masterclass
Tools and technologies coveredEvery tool below is installed, configured and used by you during the course — not demonstrated on a slide. You leave able to set up your own environment from scratch.
20tools covered
Advertising platform
- Google Ads
Keyword research
- Google Keyword Planner
Analytics
- Google Analytics 4
Tag management
- Google Tag Manager
Product feeds
- Google Merchant Center
Automated campaigns
- Performance Max
Demand generation
- Demand Gen
Video advertising
- YouTube Ads
Display advertising
- Google Display Network
Search performance
- Google Search Console
Reporting
- Looker Studio
Automation
- Google Ads Scripts
API integration
- Google Ads API
Server-side tracking
- Conversion API
Heatmaps
- Microsoft Clarity
Behavior analytics
- Hotjar
Creative design
- Canva
Landing pages
- Unbounce
Page speed
- Google PageSpeed Insights
Trend research
- Google Trends
Certification
Get certified in Complete Google Ads Masterclass
Get certified in Complete Google Ads MasterclassIssued on completion against the modules you finished and the projects you submitted — plus an internship letter where the industrial training track applies. Shareable to LinkedIn, and verifiable by an employer who calls the Amritsar desk.
- Module-wise assessment, not attendance-based
- Project submissions logged against your certificate
- Internship letter on the industrial training track
- Verifiable directly with the campus office
Future scope
Where this takes you over the next five years
Where this takes you over the next five yearsThe skill does not stand still, and neither does what it is worth.
- Paid ads are the new baselineEmployers increasingly assume digital marketing knowledge will extend to paid acquisition on platforms like Google Ads.
- Automation and AI are the new layersTeams expect performance marketers to integrate Smart Bidding, scripts, and privacy-first tracking, not just launch campaigns.
The objective is practical knowledge rather than memorised concepts.
Due diligence
How techcadd compares
How techcadd comparesWhat actually differs between this course at techcadd and a typical alternative.
| What you should ask | techcadd Amritsar | Other institutes |
|---|---|---|
| Live campaign work | Every module, from week one | Varies, often only at the end |
| Learning format | One campaign extended through every module | Topics demonstrated separately, rarely combined |
| Tools used | Google Ads, Performance Max, GA4, GTM | Usually limited to basic Search ads |
| Batch size | 10–12 students per batch | Often 25–40 students per batch |
| YouTube & Video ads | Live integration, YouTube campaigns | Rarely covered |
| Advanced topics | Performance Max, automation, Conversion API | Often only theory |
| Automation & Scripts | Google Ads Scripts, Looker Studio | Rarely covered |
| Portfolio | 10 documented campaign deliverables | Often just assignments, not portfolio-ready work |
| Certificate | Completion certificate + documented internship | Only a completion certificate |
| Placement support | Resume, LinkedIn, interview coaching, active placement | Often only a completion certificate |
Every comparison here is about substance, not marketing language.
Before you enrol
Questions we get asked at the admissions desk
Frequently asked questionsIf something here is not covered, the Amritsar desk will answer it directly — no call-back queue.
No. The programme opens at beginner level and assumes no background beyond comfort with a computer. Students who already have some exposure move through the early modules faster and spend the saved time on project work.
